Interpack Alliance, the global umbrella brand for the leading international packaging and processing trade fairs for food, beverages, confectionery, bakery, pharmaceutics pharmaceuticals, cosmetics, non-food and industrial goods sectors organized by Messe Dusseldorf, in cooperation with top exhibition management firms, the IFP group and – Konzept exhibitions, recently organized pacprocess dubbed the Middle East Africa 2019 fair – the newest addition to the interpack alliance.
Held for the first time at the Egypt International Exhibitions Center in Cairo, from the 9th to 11th December 2019, pacprocess mea capitalized on the mega opportunities present in one of the major economic hubs in North Africa – Egypt, and featured solutions for food & agriculture, beverages, personal care and household, cosmetics and beauty, pharmaceutical and medical, luxury, industrial and transport as well as point of sale packaging.
Speaking in the fair, Bernd Jablonowski, the brand’s Global Portfolio Director Processing & Packaging at Messe Düsseldorf, stated that, strong decision-makers with know-how for trade fairs were brought together for pacprocess MEA. This included an advisory board composed of high calibre representatives of international companies from the food, pharmaceuticals and confectionery/pastry industries as well as from numerous Egyptian state organisations and associations – which is a first for a trade fair held outside our home base in Düsseldorf.
“The establishment of Interpack Alliance as the umbrella brand was a logical step underlining our unified strategy. It stands for our international expertise in the packaging sector and related process industries while at the same time communicating the leading role of interpack, Jablonowski adds.”
He also spoke on the fair’s progress between 2017 and 2019, stating that, as the leading international trade fair for the industry, Interpack 2019 attracted 3,000 exhibitors from over 58 countries. “The fair presents a comprehensive international range of products, including the latest in packaging systems and machinery, packaging materials and confectionery machinery in 19 halls covering over 2 million square feet net of exhibit space. At the show’s last staging in 2017, over 170,500 international visitors including thousands from West Africa participated in the event.”
He also added that there are vast import and export opportunities for West African businesses to showcase cutting-edge technologies and forge lucrative partnerships, urging businesses to participate in what will bring together local and international industry stakeholders from across the entire value chain.
Interpack Alliance is a must attend event for companies in the packaging sector and related process industries, as it provides unique unrivaled momentum in its showcase of global industry and market insight. It not only provides a one-of-a-kind b2b event showcase; it also serves as an avenue for suppliers, machine manufacturers and customers from all over the world to network and do business. No other trade fair represents the entire (packaging & processing) supply chain like Interpack does.
Interpack Alliance will host the next event later this year in December 18, 2020, Senegal, and the event is expected to attract even more exhibitors given the fact that there is no competition as of now.
