AMFA beauty the heart of Senegalese beauty
Beauty products designed by and for African women; modern, in the trend and who, in turn influence the world. AMFA Beauty: exceptional expertise and know-how at the service of beauty. “I wanted to create a brand that encompasses all that I am, all my lives. As an African woman, active, modern and good about herself, it is essential that AMFA Beauty instills a feeling of confidence in order to allow my clients to also feel in control regardless of the circumstances. ” Awa Mballo Tall.
The Founder
Founded in 2018 by Awa Mballo Tall, the brand offers an African alternative on the cosmetic market.
Linking heritage and modernity is the vision of the founder. The entrepreneur, lawyer by training and young mother realizes a little girl’s dream by creating her own line of cosmetics, so that all women can look beautiful in their own way and radiate their authenticity.
Through AMFA Beauty, Awa Mballo Tall celebrates multi-ethnic and lasting beauty that adapts to our moods.
“I loved watching my mom getting ready. She was even getting ready to stay at home. These beauty and wellness rituals are the essence of the brand. However, I realize that today we have a very different relationship to beauty. We want to have more fun, be ourselves and feel beautiful without compromise. All of these things count! “
Feeling chic with a Dakar aesthetic
AMFA Beauty allows women to assume and enhance their natural beauty.
Faithful to the values of inclusion and the desire to highlight African beauty in all its diversity, AMFA Beauty offers: quality products suitable for all climates even the highest temperatures, deep vibrant colors and this at affordable prices.
Inspired by the founder’s family history, the richness of Senegalese beauty aesthetics and the diversity of the skin tones of Africa, AMFA Beauty priority is to meet the expectations of a versatile, fearless and chic clientele. Thanks to research and innovation, AMFA Beauty has established itself as the leader in make-up in the country of Teranga.
“AMFA Beauty is a Senegalese brand and offers a wide choice of professional and high-quality products while focusing on accessibility. We are constantly studying new formulas in order to respond to the daily needs of our customers. “
At AMFA Beauty, authentic beauty is what surprises us. AMFA Beauty products are of professional quality and accessible to all. Let yourself be seduced by its highly pigmented glosses, the essential 3D mascara, which is the brand’s flagship product and its foundations offering optimal coverage in a single application. AMFA Beauty products are delivered in sober packaging with the brand’s initials.
In order to make you feel beautiful with confidence, the components used comply with international standards and all products are dermatologically tested.
Face Powder
The AMFA Beauty compact powder has been developed to cover the face with a natural veil that perfectly conceals imperfections without weighing down the effect and easily adapts to all climates, even the highest. Available in eight shades for a flexible, matte complexion and a visibly smoothed skin texture for 8 hours.
HIGHLIGHT
AMFA Beauty Illuminating Powder will help you get bright cheekbones and an awake look. Apply its creamy formula along the eyelids or lips to give them a warm glow. It is available in three shades: Big Glam Gold, Big Glam Pink and Big Glam Silver and are thought to fit perfectly to the complexion and enhance the natural radiance.
MASCARA
Say goodbye to false eyelashes or eyelash extensions, in a single pass, AMFA Beauty 3D mascara will draw lashes with unreal volume. Presented in an elegant silver tube, its curved brush sheaths each lash evenly. Formulated to define, lengthen and thicken your lashes in a single gesture, this mascara will become an essential part of the makeup bag.
EYESHADOW
The AMFA Beauty eyeshadow palettes contain pearlescent and metallic shades as dynamic as they are varied halfway between cream and powder for long-lasting hold and very easy blending. They are designed to be worn alone or in combination with other eyeshadows, creating a myriad of different beauty enhancements. The six eyeshadow palettes Sparkle Color, Sparkle Gold, Summer Dream, African Dream, Dream Girl and Wonder will guarantee you intense and textured rendering in a single application.
Lip Gloss
The AMFA Beauty gloss has a long-lasting liquid formula that covers the mouth with a bold shade in a single pass. Its velvety balm texture is very comfortable to wear. The material is easily applied on the skin without sticking using the beveled applicator. Its fine vegetable oil known for its nourishing properties guarantees comfort and hydration. A varied choice of colors as vibrant as each other combine to give your mouth a luscious and shiny appearance.
Matte Lipsticks
AMFA Beauty matte lipstick can be applied like a gloss but dries in seconds to leave a highly pigmented finish that will stay flawless for hours. Soft and easy to apply, its formula will glide gently on your lips. Without burrs, its creamy and thick texture does not dry out. A variety of vibrant colors is already available.
Brushes
The AMFA Beauty brush set contains eleven soft and effective brushes with high quality synthetic bristles. Perfect for everyday use and for all your travels, they will allow you to apply all your makeup products from the AMFA Beauty range, from illuminating powder to eyeshadows and lipstick. They add a touch of professionalism to all your beauty moments.
EYELINER
A precise eyeliner ideal for creating any look, from an ultra-precise line to a thicker line. A classic to have in your collection.
Perfume
The Perfume is the Must Have of the AMFA BEAUTY brand. ALYAH brings together the scents of velvety jasmine and sensual woods around a powdery musk.
AMFA Beauty is also an experience. The brand is getting closer to its customers by organizing a quarterly interactive event focused on self- confidence and make-up lessons to give them the power to express themselves.
Crédits : Photographer Bizenga, Model Haby, Rava, MatyMUA EmmaDA , Anna Toure pr
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