The Newest Addition to Vlisco’s Collection Launched in Ivory Coast Has Set the Bar High in the World of High-end Textiles
Vlisco Group, a company that has been in the textile wax print market for more than 180 years and is renowned for its heritage of craftsmanship and innovation, has yet again pushed the boundaries of excellence with Satin Royal with the introduction of its newest product – the Satin Royal. The fabric’s allure lies in its opulent appearance and versatility, making it ideal for various fashion applications, from couture gowns to everyday wear.
In a spectacular unveiling event in Abidjan, Ivory Coast, Vlisco Group has officially launched its latest masterpiece – the Satin Royal- to an eager and waiting audience. The launch in Abidjan, Ivory Coast, graced by the presence of the newly appointed face of Satin Royal, the stunning Didi Stone, marked a momentous occasion for luxury fashion enthusiasts and aficionados.
Satin Royal, which caters to those seeking to fuse elegance, refinement, and contemporary sophistication seamlessly, will be exclusively available in Vlisco stores and on www.vlisco.com. Crafted meticulously from natural fibers, this new addition to Vlisco Group embodies refined luxury and represents a pinnacle of elegance.
The new fabric’s hallmark is its airy drape, gracefully following every movement and ensuring unparalleled comfort throughout the day.
According to Vlisco Group, the new fabric is made from natural fibers – 26% Lyocell and 74% Cotton – redefines thoughtful luxury in its very essence. Its airy draping gracefully follows your every move, ensuring effortless comfort all day long – giving it an edge over the other materials available in the market today.
What sets Satin Royal apart is its exceptionally high quality derived from using high-grade yarns. This distinctive material stands out for its unique suppleness and lightweight feel, setting a new standard in luxury textiles. The satin weaving technique employed in its creation results in a smooth and glossy surface, imparting an incredible softness to the touch.
During the launch, Didi Stone, the newly appointed face of Satin Royal, who is currently based in Paris, France, expressed her enthusiasm, stating, “Satin Royal encapsulates the essence of timeless luxury and comfort. Representing a product that seamlessly combines elegance with natural ease is an honour.”
Didi Stone’s widespread appeal stems from the dichotomy between her local African roots and global lifestyle. “I am truly honoured to be the face of the new Satin Royal,” she added.
Speaking about the launch, Perry Oosting, CEO of Vlisco Group, said, “I am thrilled to present Satin Royal as evidence of our dedication to innovation. This new product adds a touch of natural elegance to the women of today, staying true to our quest for excellence and bringing a new level of sophistication to our offerings.”
A senior representative from Vlisco Group also commented, “Satin Royal is a testament to our commitment to creating exceptional textiles that resonate with our discerning clientele. We are thrilled to introduce this unparalleled fabric to our esteemed customers in Abidjan and, of course, from across Africa and the world.”
Satin Royal has already garnered attention for its exquisite blend of luxury, comfort, and quality, and orders are streaming in. As it becomes available exclusively in Vlisco stores, it is expected to captivate fashion enthusiasts seeking to indulge in the epitome of refined elegance.
With its launch in Abidjan, Ivory Coast, Satin Royal stands as a testament to Vlisco Group’s dedication to redefining luxury through innovation and craftsmanship, setting a new standard in high-end textile manufacturing.
Images courtesy of Vlisco Group.
Africa Global News Publication.
