A Fusion of Music, Fashion, and Cultural Pride as Vlisco Unveils “The Garden of Sisterhood” Featuring Fally Ipupa’s New Hit “MAYANGA”

Fashion and music intertwined in a breathtaking tribute to unity and self-expression as Vlisco, an iconic Dutch textile brand with over a century of influence in African fashion, unveiled its latest campaign dubbed “The Garden of Sisterhood.” This campaign came to life through the launch of “MAYANGA”, a mesmerizing new music video by Congolese superstar Fally Ipupa, proudly produced by Vlisco.

Launched in celebration of Women’s Month on March 18th, “The Garden of Sisterhood” draws inspiration from “MAYANGA,” a song that encapsulates the beauty, strength, and solidarity that flourish when women come together. Vlisco, with its rich legacy in African fashion, transforms this sentiment into a collection of intricate floral motifs and soft, elegant colour palettes, symbolizing the individuality and resilience that bloom within a supportive community.

Filmed in Ivory Coast, “MAYANGA” extends the essence of Vlisco’s campaign beyond textiles, bringing together the worlds of music and fashion in a poetic homage to cultural pride and artistic expression. At the heart of this collaboration is Fally Ipupa, whose signature blend of soulful Congolese rumba and contemporary sounds provides the perfect soundtrack for the campaign’s message of empowerment and unity.

This visionary project also features two celebrated African creatives: Ivorian fashion designer Loza Maléombho and Nigerian director Daniel Obasi. Their combined talents elevate the campaign’s aesthetic, with Maléombho’s avant-garde designs paying tribute to generations of African women, while Obasi’s striking visual storytelling captures the unbreakable bonds of sisterhood.

For Fally Ipupa, this collaboration is a deeply meaningful artistic endeavour:
“Collaborating with Vlisco has been a beautiful experience. They understood my vision of working with talented artists and honouring the beautiful women who wear Vlisco fabrics. By creating exclusive designs for me and the remarkable women in the cast, Vlisco really brought our artistic vision to life, harmoniously fusing music and fashion.”

The “Garden of Sisterhood” collection is now available in select stores and at www.vlisco.com. With each piece, Vlisco continues its tradition of merging heritage with innovation, offering women a medium for bold self-expression through meticulously crafted fabrics that are both timeless and contemporary.

Marlou van Engelen, Vlisco’s Creative Director, echoes this sentiment, emphasizing the importance of storytelling in African fashion:
‘’It’s been an honour to collaborate with Fally Ipupa and the creative team behind the ‘Garden of Sisterhood’ campaign. His song ‘MAYANGA’ perfectly reflects our admiration for the women who shaped us, inspired us, and meant so much to us. For us, it’s not just about fashion; it is about the stories told through our beautiful prints. And I believe the best stories are always told together.’’

_{Models rocking some of Vlisco’s fabrics.}

For nearly two centuries, Vlisco has been at the forefront of African fashion, creating over 350,000 unique textile designs that have become cherished cultural treasures. Originally founded in 1846 in the Netherlands, Vlisco’s wax-print fabrics have been embraced by African communities, symbolizing identity, storytelling, and heritage.

Through “The Garden of Sisterhood,” Vlisco reinforces its commitment to celebrating African creativity while fostering unity through fashion, music, and culture.